Real Simple Clean

Widely considered the 800lb gorilla of home care publications, Real Simple’s products are sold online and in stores across the country.  I was invited to help launch their first venture into home cleaning products.

Using their existing brand and logo, I designed the labels and packaging, their e-commerce website, and the initial marketing push—including trade materials, magazine ads and a series of social media campaigns.

BRANDING. ART DIRECTION. GRAPHIC DESIGN. PACKAGING. WEB. ADVERTISING.